If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
Design , Listings , Marketing , Mobile , Search Engine Optimization , Security , Social Media and Blogging
December 31, 2019
5 Ways to Improve Your Online Marketing in 2020
Listings , Reviews , Search Engine Optimization , Website
October 31, 2019
How to Get More From Search Engine Optimization
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new client is searching for a practice online.
Search engine optimization and organic search results are one of the most trustworthy ways to drive traffic to your website. But this is not the only way.
Online directory listings give you even more opportunities to stand out in search engine results. The most popular business directory is Google My Business.
Marketing , Mobile , Reviews , Search Engine Optimization , Social Media and Blogging , Website
September 15, 2019
The Coaching Marketing Playbook
In the past, many coaching clients came from word of mouth recommendations and traditional advertising. But today’s clients look for a new coach online and use services such as search engines, social media, and online directories.
As a result, modern coaching practices have caught on to the need for an online presence. Read on to see how you can win with online marketing. Compare these strategies with what you’re currently doing and you may find areas where you can become more effective.
Marketing , Reviews , Search Engine Optimization , Social Media and Blogging , Website
September 3, 2019
Online Reviews for Coaches
84% of people trust online reviews as much as a personal recommendation from a friend or family member. But monitoring reviews can require a significant time commitment. Because of this, they can fall by the wayside.
Read this article to learn how you can revamp your reviews, then use them to improve your online reputation
Computer Basics , Search Engine Optimization , Security
July 30, 2019
Keeping Your Business Safe in an Online World
HTTPS (Hypertext Transfer Protocol – Secure) is the foundation of almost everything we do on the web. The idea of clicking a link and being taken somewhere else is what started the web in the first place.
The technology that made this possible was HTTP. The secure version of this protocol (HTTPS) uses a secure certificate to verify the identity of the web server you want to access. Each certificate is unique and only one web server can use it.
Your browser uses this certificate to make sure that you don’t unknowingly access an “imposter” web server that could mislead you into giving it sensitive information. How do you make sure your clients are secure when transmitting information over your website?
There are two main ways that website companies use to protect your data while it’s traveling the web; HTTPS authentication and SSL encryption.
Listings , Mobile , Search Engine Optimization , Voice , Website
June 15, 2019
How Business Directories Help Coaching Practices
When it’s time to find a business or life coach, people don’t just search on Google. They also use online directories and business listings.
This obviously doesn’t mean that it’s not necessary to have a website or larger online presence. Your website will always be the foundation of your coaching practice. But it’s only one of many places clients come into contact with you online.
But before your website can help your clients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Blogging , Content Marketing , Marketing , Search Engine Optimization , Social Media and Blogging , Website
May 28, 2019
6 Website Elements to Market a Coaching Practice
Although we are a website company, we don’t promise that a website will be the solution to every marketing problem.
This doesn’t mean that a website isn’t a valuable investment of your time and money.
You need a website to succeed these days.
But new clients don’t only come from your website. They come from many places across the internet. Many of these will lead to your website.
Here are some of the most effective off-page essentials that you can use to drive more traffic to your website.
Social Media
Your social media page can help you build a large network of clients and referrals. It can also build trust and connection with your followers. One way to do this is through helpful content relevant to their lives and your services.
When people need to find a coach, they will often ask for a recommendation. Facebook’s recommendation feature makes this easy and posts the request to their friends.
Email List
An email list is often reported to be the most valuable asset that any business can have. You can use an email list to send helpful content to your clients. This keeps you connected between coaching sessions and updated via a newsletter.
Referrals
Build connections with other coaches to expand your professional network. Many of them are happy to refer people to you if you specialize in something they don’t or can’t make the schedule.
Search Engine Optimization
Search engine optimization (SEO) is a collection of techniques that helps you rank higher in search results. These work to drive more traffic to your website.
SEO involves a combination of keywords, content, backlinks, and back-end code. You can learn more about SEO here.
Paid Ads
Paid ads, or pay-per-click (PPC) ads, are the ads that appear at the top of Google search results. The advantage of PPC ads is that you are only charged for the ad when someone clicks it. And it’s only displayed when people are searching for a related keyword.
PPC ads can be a powerful supplement to SEO. You can use them to get instant exposure while your organic SEO efforts are gaining traction.
Media
Videos almost always increase engagement and conversion rates. They are also easy to repurpose. You can use videos on all your marketing channels. The most popular channels are a website, YouTube channel, and social media pages.
You don’t need fancy equipment or an expensive video crew, either. A smartphone and a well-lit area are enough to get started. If you’ve never made a video before, you can do a few practice videos first. You don’t have to post it until you create a video you’re happy with
To Sum It Up
Now you are familiar with the most effective off-page marketing methods. You can use these to drive more traffic to your website. Put these strategies into place one at a time and see which of them prove to be most effective for you. (Be sure to ask clients “how did you find me?” during your first conversation.)
If you have questions about these strategies or would like to save time by using our services to market your practice online, contact Coaching Websites today. We’d be more than glad to help.
Blogging , Content Marketing , Marketing , Search Engine Optimization , Social Media and Blogging
April 30, 2019
Marketing Myths: “If You Build It, They Will Come”
You built your website, and now all you have to do is wait for the new clients to start calling and emailing to inquire about your services.
If you build it, they will come. Right?
Except that they don’t.
Blogging , Content Marketing , Search Engine Optimization , Social Media and Blogging
April 4, 2019
13 Tips You Need to Know to Grow Your Blog
Blogging is an effective way to attract clients and stand out online. And it only requires a small time and financial commitment.
Your blog will also have long-term payoff, since it keeps working for you long after you’ve posted the conent. Blog content improves search engine optimization, builds authority with your visitors, and is share-worthy content for your social media pages.
Here are thirteen effective blogging ideas you can use to stand out online and create a library of helpful content for your visitors.
Marketing , Search Engine Optimization , Website
March 12, 2019
What a Thriving Coaching Practice Looks Like
A thriving coaching practice needs to have a marketing plan and online presence in place in order to remain competitive and successful. Your online presence and practice marketing are among your most valuable assets to your growth.
We’ll go over the basics of what your online presence needs to have in place to build a thriving online presence and a thriving practice.