{"id":8368,"date":"2017-01-14T14:57:32","date_gmt":"2017-01-14T22:57:32","guid":{"rendered":"http:\/\/www.coachingwebsites.com\/blog\/?p=8368"},"modified":"2017-11-14T15:04:26","modified_gmt":"2017-11-14T23:04:26","slug":"why-do-i-need-a-website","status":"publish","type":"post","link":"https:\/\/www.coachingwebsites.com\/blog\/why-do-i-need-a-website\/","title":{"rendered":"Why Do I Need a Website?"},"content":{"rendered":"

If you run a practice or small business and you don\u2019t have a website yet, you\u2019re not alone. In fact, a\u00a0recent study<\/a> showed that about 46 percent of small businesses (those with less than 10 employees) don\u2019t have a website for their company. If you own one of these small businesses, you\u2019re missing out on an invaluable tool for growing and retaining a client base.<\/p>\n

Websites not only allow you to market your practice online and reach new clients, they also give you a platform to offer services to current clients which will keep them happy and loyal. Not convinced that your practice needs its own website? Here are a few more reasons why a web presence is crucial in today\u2019s digital age.<\/p>\n

A Wide Audience of Potential Clients<\/b><\/h2>\n

One of the best reasons to create a website for your practice is that there are so many people online! There are currently more than\u00a03.5 billion people<\/a>\u00a0using the internet. Creating a page for your business online means that all of those internet users can discover you \u2014 which is a great way to build your client base. Also, having a website well-optimized for search engines like Google and Bing helps you rank well, making it even easier for potential patients to discover you in a search.<\/p>\n

A Convenient Communication Platform<\/b><\/h2>\n

Your website can be a useful resource for potential clients by including helpful information, such as a frequently asked questions page, a contact form, or testimonials from former clients or partners. You can also use your page to offer your current clients the ability to book appointments online, get in touch with you, or read news and updates about your practice. Keeping your clients in the know keeps your practice top of mind, and allows you to provide additional information to potential clients.<\/p>\n

Keep Up With Competitors<\/b><\/h2>\n

Because of the importance and power of the internet, there\u2019s a good chance that your competitors already have a website. By creating your own page, you can ensure that you stay at the forefront \u2014 and that you don\u2019t lose business to competitors whose clients found them online.<\/p>\n

Build Credibility<\/b><\/h2>\n

First impressions are important \u2014 and having a professionally designed website can be the key to presenting a great one. According to a\u00a0report on web credibility<\/a>\u00a0by the Stanford Persuasive Technology Lab, 75 percent of users actually make judgments about a business\u2019s credibility simply by looking at the design of its website. Thus, having a website that looks aesthetically-pleasing and is intuitive for visitors to use builds trust. It also shows potential clients that you care enough and have the resources to make things easy for them.<\/p>\n

If you are hoping to build a digital presence for your practice, it can be helpful to outsource help. Outsourcing your web design and page updates to a team of experts takes one marketing task off your plate \u2014 so you can spend your time focusing on the stuff that really matters.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you run a practice or small business and you don\u2019t have a website yet, you\u2019re not alone. In fact, a\u00a0recent study showed that about 46 percent of small businesses (those with less than 10 employees) don\u2019t have a website for their company. If you own one of these small businesses, you\u2019re missing out on an invaluable tool for growing and retaining a client base.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8368","post","type-post","status-publish","format-standard","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/8368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/comments?post=8368"}],"version-history":[{"count":1,"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/8368\/revisions"}],"predecessor-version":[{"id":8369,"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/8368\/revisions\/8369"}],"wp:attachment":[{"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/media?parent=8368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/categories?post=8368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachingwebsites.com\/blog\/wp-json\/wp\/v2\/tags?post=8368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}