Do you know how well your website is performing? Website statistics can let you know how many people visit your site and how they interact with it. Drilling down into your website stats can help you to identify problems with your website and give you the information you need to design a more effective online marketing strategy. Here are a few basic stats that you should start paying attention to.<\/p>\n
The page view metric in your website tracking software counts the number of pages that are viewed on your website. Every time a user opens a page, your page view count goes up by one. Note that this isn\u2019t the same as the number of visitors to your site, as some users will view several pages in a single visit.<\/p>\n
The number of unique visitors to your site is a stat to pay attention to. This stat lets you know how many people visited your site for the first time. Websites use files called cookies to identify people who have already visited your site, so most returning visitors aren\u2019t counted in the number of unique visitors. Visitors who have turned off tracking may be registered as new when in fact they have visited before, but this metric generally give a good indication of how successful you are at reaching out to new potential clients.<\/p>\n
It\u2019s not enough to simply get potential clients\u00a0to<\/i>\u00a0your website \u2013 visitors also need to spend enough time there to feasibly learn about your services. The\u00a0bounce rate<\/a>\u00a0lets you know what percentage of your website visitors hit the back button or close the browser as soon as they load the page. If you notice that a\u00a0page on your website has a very high bounce rate, that\u2019s a clear sign it needs some attention. It could be that the page takes so long to load that visitors become tired of waiting.<\/p>\n Also, think about how visitors are finding that particular page \u2013 is it possible that the links that lead there don\u2019t accurately describe the page\u2019s contents? For example, if a link in your navigation with the title \u2018Contact Us\u2019 leads to a page with no contact information, it could engender a high bounce rate. Another possibility is that the content on the page isn\u2019t engaging enough to make people want to find out more, so they leave as soon as the page loads.<\/p>\nTraffic Sources<\/b><\/h2>\n