{"id":8883,"date":"2018-10-25T09:00:58","date_gmt":"2018-10-25T16:00:58","guid":{"rendered":"http:\/\/www.coachingwebsites.com\/blog\/?p=8883"},"modified":"2019-11-13T12:02:13","modified_gmt":"2019-11-13T20:02:13","slug":"learn-to-improve-your-search-rankings-in-minutes","status":"publish","type":"post","link":"https:\/\/www.coachingwebsites.com\/blog\/learn-to-improve-your-search-rankings-in-minutes\/","title":{"rendered":"Learn to Improve Your Search Rankings in Minutes"},"content":{"rendered":"

Search engine optimization is a collection of factors that make your website more visible on search engines.<\/p>\n

These search ranking factors are always changing. No one except those “on the inside” even knows what they all are. (Although Google has released an SEO starter guide<\/a>).<\/p>\n

We aren\u2019t going to go through hundreds of search ranking factors in this article. But we\u2019ll cover a few of the important ones that you can fix right away.<\/p>\n

So where do we start?<\/p>\n

<\/p>\n

Let\u2019s start with HTML tags.<\/p>\n

HTML Tags Tell the Web Browser How to Display a Webpage<\/b><\/h1>\n

You won\u2019t see these tags unless you open up the source code.<\/p>\n

Some examples of HTML tags include <title>, <meta>, <h1> and many more. Let\u2019s talk about the three we have listed here \u2013 they\u2019re the ones you don\u2019t want to miss.<\/p>\n

<Title> Tags<\/b><\/h2>\n

These tags help search engines understand and categorize your content. For example, if you go to the CoachingWebsite website in Chrome, this is what you\u2019ll see:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

A <title> tag should be between 10 and 70 characters, contain the name of your practice, and 1-2 keywords you want to rank for in search results.<\/p>\n

<Meta> Description Tags<\/b><\/h2>\n

These tags are important because it helps a search engine understand the content of your page. It\u2019s often used in the description text blurb in search results.<\/p>\n

A <meta> description tag should be a concise summary of your practice. They should be at least one sentence but can be a short paragraph. Make sure to include at least one keyword you want to rank for in search results.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <h1>, <h2>, <h3>\u2026 Header Tags<\/b><\/h2>\n

Header tags tell a web browser and search engine how a webpage is organized. Search engines use this information to decide if your website matches what a user is searching for.<\/p>\n

Headers are like a bulleted list on a word processing document or an index in a book.<\/p>\n

Links Help Search Engines See the Big Picture<\/b><\/h1>\n

We covered the HTML tags that need to be correct to make sure search engines have a good idea of what your website is all about.<\/p>\n

There\u2019s another aspect of your website that search engines look for, too: Links.<\/p>\n

The first type of link to consider is the backlink.<\/p>\n

Backlinks Show People Trust You<\/b><\/h2>\n

Backlinks are what they sound like: a link back to your site from an outside website. Backlinks are important because they show search engines that other people trust your website.<\/p>\n

Google likes to help its visitors. The best way to do that is to give them content that is robust, relevant, and trusted by other users.<\/p>\n

Search engines assume that sites with a higher number of backlinks are more useful and authoritative.<\/p>\n

Backlinks come from:<\/p>\n