If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
5 Ways to Improve Your Online Marketing in 2020
The Coaching Marketing Playbook
In the past, many coaching clients came from word of mouth recommendations and traditional advertising. But today’s clients look for a new coach online and use services such as search engines, social media, and online directories.
As a result, modern coaching practices have caught on to the need for an online presence. Read on to see how you can win with online marketing. Compare these strategies with what you’re currently doing and you may find areas where you can become more effective.
How Business Directories Help Coaching Practices
When it’s time to find a business or life coach, people don’t just search on Google. They also use online directories and business listings.
This obviously doesn’t mean that it’s not necessary to have a website or larger online presence. Your website will always be the foundation of your coaching practice. But it’s only one of many places clients come into contact with you online.
But before your website can help your clients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.