If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
Building a professional online presence, expanding the reach of your website, and getting the best ROI for your efforts is a challenging task.
We’ve put together a short (but helpful) list of the most important pieces of the digital marketing puzzle that must be in the right place for your website to attract visitors online and turn them into new clients.
What You Need for a Modern Website (In 3 Minutes)
Many coaching practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your coaching practice. [Read here…]
How Business Directories Help Coaching Practices
When it’s time to find a business or life coach, people don’t only search on Google. They also use online directories and business listings.
But before your website can help your clients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website. [Read here…]
When Will I See Results with SEO?
SEO can be a significant financial investment for many businesses. Many clients ask us how long it takes to gain results with an SEO strategy.
For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.
[Read here] to learn more about the typical progression of results and what you can use to gain traction over time.
Social Media Marketing for Coaches: A Brief Overview
Having a social media page for your business can help you connect and build trust with clients. It can also expand your business in ways that you might not be able to with a website alone.
[Read this article] for a few brief tips, along with our best resources, for using social media in your coaching business.
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new client is searching for a practice online.
Search engine optimization and organic search results are one of the most trustworthy ways to drive traffic to your website. But this is not the only way.
Online directory listings give you even more opportunities to stand out in search engine results. The most popular business directory is Google My Business.
HTTPS (Hypertext Transfer Protocol – Secure) is the foundation of almost everything we do on the web. The idea of clicking a link and being taken somewhere else is what started the web in the first place.
The technology that made this possible was HTTP. The secure version of this protocol (HTTPS) uses a secure certificate to verify the identity of the web server you want to access. Each certificate is unique and only one web server can use it.
Your browser uses this certificate to make sure that you don’t unknowingly access an “imposter” web server that could mislead you into giving it sensitive information. How do you make sure your clients are secure when transmitting information over your website?
There are two main ways that website companies use to protect your data while it’s traveling the web; HTTPS authentication and SSL encryption.
When it’s time to find a business or life coach, people don’t just search on Google. They also use online directories and business listings.
This obviously doesn’t mean that it’s not necessary to have a website or larger online presence. Your website will always be the foundation of your coaching practice. But it’s only one of many places clients come into contact with you online.
But before your website can help your clients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.