If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
5 Ways to Improve Your Online Marketing in 2020
The Coaching Marketing Playbook
In the past, many coaching clients came from word of mouth recommendations and traditional advertising. But today’s clients look for a new coach online and use services such as search engines, social media, and online directories.
As a result, modern coaching practices have caught on to the need for an online presence. Read on to see how you can win with online marketing. Compare these strategies with what you’re currently doing and you may find areas where you can become more effective.
Online Reviews for Coaches
84% of people trust online reviews as much as a personal recommendation from a friend or family member. But monitoring reviews can require a significant time commitment. Because of this, they can fall by the wayside.
Read this article to learn how you can revamp your reviews, then use them to improve your online reputation
6 Website Elements to Market a Coaching Practice
Although we are a website company, we don’t promise that a website will be the solution to every marketing problem.
This doesn’t mean that a website isn’t a valuable investment of your time and money.
You need a website to succeed these days.
But new clients don’t only come from your website. They come from many places across the internet. Many of these will lead to your website.
Here are some of the most effective off-page essentials that you can use to drive more traffic to your website.
Social Media
Your social media page can help you build a large network of clients and referrals. It can also build trust and connection with your followers. One way to do this is through helpful content relevant to their lives and your services.
When people need to find a coach, they will often ask for a recommendation. Facebook’s recommendation feature makes this easy and posts the request to their friends.
Email List
An email list is often reported to be the most valuable asset that any business can have. You can use an email list to send helpful content to your clients. This keeps you connected between coaching sessions and updated via a newsletter.
Referrals
Build connections with other coaches to expand your professional network. Many of them are happy to refer people to you if you specialize in something they don’t or can’t make the schedule.
Search Engine Optimization
Search engine optimization (SEO) is a collection of techniques that helps you rank higher in search results. These work to drive more traffic to your website.
SEO involves a combination of keywords, content, backlinks, and back-end code. You can learn more about SEO here.
Paid Ads
Paid ads, or pay-per-click (PPC) ads, are the ads that appear at the top of Google search results. The advantage of PPC ads is that you are only charged for the ad when someone clicks it. And it’s only displayed when people are searching for a related keyword.
PPC ads can be a powerful supplement to SEO. You can use them to get instant exposure while your organic SEO efforts are gaining traction.
Media
Videos almost always increase engagement and conversion rates. They are also easy to repurpose. You can use videos on all your marketing channels. The most popular channels are a website, YouTube channel, and social media pages.
You don’t need fancy equipment or an expensive video crew, either. A smartphone and a well-lit area are enough to get started. If you’ve never made a video before, you can do a few practice videos first. You don’t have to post it until you create a video you’re happy with
To Sum It Up
Now you are familiar with the most effective off-page marketing methods. You can use these to drive more traffic to your website. Put these strategies into place one at a time and see which of them prove to be most effective for you. (Be sure to ask clients “how did you find me?” during your first conversation.)
If you have questions about these strategies or would like to save time by using our services to market your practice online, contact Coaching Websites today. We’d be more than glad to help.
Marketing Myths: “If You Build It, They Will Come”
You built your website, and now all you have to do is wait for the new clients to start calling and emailing to inquire about your services.
If you build it, they will come. Right?
Except that they don’t.
What a Thriving Coaching Practice Looks Like
A thriving coaching practice needs to have a marketing plan and online presence in place in order to remain competitive and successful. Your online presence and practice marketing are among your most valuable assets to your growth.
We’ll go over the basics of what your online presence needs to have in place to build a thriving online presence and a thriving practice.
What You Need for a Modern Website (In 3 Minutes)
Go Beyond an Online Business Card and Build an Effective Online Presence
These days clients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.
But many coaching practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your coaching practice.
3 Effective Web Strategies to Reach More New Clients
Your website is the foundation of your online presence and often the first impression you make to potential clients.
It can be difficult to know which elements of web design you must follow on your business website in order to present a professional and polished appearance online.
Here are the most important design trends we recommend following in 2018 and throughout 2019.
This Might Be Why People Aren’t Calling Your Business
As simple as it is may seem, basic contact information is often is overlooked on business websites and profile listings. The most important information can be summed up in: NAP.
Unfortunately, this doesn’t refer to the standard meaning of the word “nap.” We’re using some industry jargon; NAP: company’s name, address, and phone number.
We’ve talked to people who complained nobody contacted them through their website, only to see the website had no contact information!
A more common issue is that the NAP information is provided, but not consistently across all online profiles. Not using consistent NAP information can create variations of a business’ online identity, which makes it harder, in some cases impossible, for search engines and other sources to verify your information.
Ensuring that your business is easy to search for is especially crucial in this day and age, with so many businesses in so many databases.
Let’s look over the most important elements of your contact information that must be present anywhere you have an online profile.
Cheap Web Design Can Damage Your Business
A website is likely the first place potential clients will come into contact with your business. So, a high-quality website design is a serious requirement.
Many small businesses attempt to use budget web design solutions, but this is likely to damage the online face of your business in the long run.
You need a seasoned marketing company to help your business make the best first impression possible, preferably one with experience building websites for coaching businesses.
What are some signs that your website may be giving the wrong impression? Here are some website design mistakes to watch out for.