If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
A thriving coaching practice needs to have a marketing plan and online presence in place in order to remain competitive and successful. Your online presence and practice marketing are among your most valuable assets to your growth.
We’ll go over the basics of what your online presence needs to have in place to build a thriving online presence and a thriving practice.
Go Beyond an Online Business Card and Build an Effective Online Presence
These days clients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.
But many coaching practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your coaching practice.
Your website is the foundation of your online presence and often the first impression you make to potential clients.
It can be difficult to know which elements of web design you must follow on your business website in order to present a professional and polished appearance online.
Here are the most important design trends we recommend following in 2018 and throughout 2019.
As simple as it is may seem, basic contact information is often is overlooked on business websites and profile listings. The most important information can be summed up in: NAP.
Unfortunately, this doesn’t refer to the standard meaning of the word “nap.” We’re using some industry jargon; NAP: company’s name, address, and phone number.
We’ve talked to people who complained nobody contacted them through their website, only to see the website had no contact information!
A more common issue is that the NAP information is provided, but not consistently across all online profiles. Not using consistent NAP information can create variations of a business’ online identity, which makes it harder, in some cases impossible, for search engines and other sources to verify your information.
Ensuring that your business is easy to search for is especially crucial in this day and age, with so many businesses in so many databases.
Let’s look over the most important elements of your contact information that must be present anywhere you have an online profile.
A website is likely the first place potential clients will come into contact with your business. So, a high-quality website design is a serious requirement.
Many small businesses attempt to use budget web design solutions, but this is likely to damage the online face of your business in the long run.
You need a seasoned marketing company to help your business make the best first impression possible, preferably one with experience building websites for coaching businesses.
What are some signs that your website may be giving the wrong impression? Here are some website design mistakes to watch out for.