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3 Effective Web Strategies to Reach More New Clients

Your website is the foundation of your online presence and often the first impression you make to potential clients.

It can be difficult to know which elements of web design you must follow on your business website in order to present a professional and polished appearance online.

Here are the most important design trends we recommend following in 2018 and throughout 2019.

Visuals are the Best Way to Communicate

Humans are visually-oriented, and animations and illustrations are a great way to catch their eye. They’re also great at communicating relatively complex information to your clients.

Video-powered websites and video-based content marketing are a great way to communicate to your clients about your coaching services and answer their most important questions.

Mobile Internet is the Most Popular Way to Access the Web

In today’s world, more and more clients are using smartphones to schedule appointments and access information about coaching services.

Your website must be mobile-responsive and adjust itself to fit any screen size or device. The days of building websites on a single platform or having a separate mobile version of your website are over.

Utilizing mobile-friendly website design is perhaps the most important thing you can do to keep your website current for 2019.

You Now Have to Be Seamless Across Many Technologies

The objective of your website is to generate web traffic. Clients use many technologies outside of your website to find information about your services.

This includes search results, online maps and directories, and even technologies like voice search to learn about your business on the internet.

The quicker response a user gets wherever they search for you, the more satisfied they will be and the more likely they will be to schedule an appointment with you.

Key Takeaways

  • Make sure that your website is easy to navigate and works smoothly across all devices and screen sizes.

  • A website that is difficult to use on mobile devices may send clients elsewhere.

  • Clients will find your business across many different places on the web outside of your website, so make sure they have consistent information about you everywhere they find you.

Next Steps

Take a few minutes to look at your website through the eyes of a potential new client. Does your website meet most of the criteria listed in this article?

If you’d like to make sure that your website is making the best first impression, contact CoachingWebsites today.


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