If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
In the past, many coaching clients came from word of mouth recommendations and traditional advertising. But today’s clients look for a new coach online and use services such as search engines, social media, and online directories.
As a result, modern coaching practices have caught on to the need for an online presence. Read on to see how you can win with online marketing. Compare these strategies with what you’re currently doing and you may find areas where you can become more effective.
84% of people trust online reviews as much as a personal recommendation from a friend or family member. But monitoring reviews can require a significant time commitment. Because of this, they can fall by the wayside.
Read this article to learn how you can revamp your reviews, then use them to improve your online reputation
Although we are a website company, we don’t promise that a website will be the solution to every marketing problem.
This doesn’t mean that a website isn’t a valuable investment of your time and money.
You need a website to succeed these days.
But new clients don’t only come from your website. They come from many places across the internet. Many of these will lead to your website.
Here are some of the most effective off-page essentials that you can use to drive more traffic to your website.
Your social media page can help you build a large network of clients and referrals. It can also build trust and connection with your followers. One way to do this is through helpful content relevant to their lives and your services.
When people need to find a coach, they will often ask for a recommendation. Facebook’s recommendation feature makes this easy and posts the request to their friends.
An email list is often reported to be the most valuable asset that any business can have. You can use an email list to send helpful content to your clients. This keeps you connected between coaching sessions and updated via a newsletter.
Build connections with other coaches to expand your professional network. Many of them are happy to refer people to you if you specialize in something they don’t or can’t make the schedule.
Search Engine Optimization
Search engine optimization (SEO) is a collection of techniques that helps you rank higher in search results. These work to drive more traffic to your website.
SEO involves a combination of keywords, content, backlinks, and back-end code. You can learn more about SEO here.
Paid ads, or pay-per-click (PPC) ads, are the ads that appear at the top of Google search results. The advantage of PPC ads is that you are only charged for the ad when someone clicks it. And it’s only displayed when people are searching for a related keyword.
PPC ads can be a powerful supplement to SEO. You can use them to get instant exposure while your organic SEO efforts are gaining traction.
Videos almost always increase engagement and conversion rates. They are also easy to repurpose. You can use videos on all your marketing channels. The most popular channels are a website, YouTube channel, and social media pages.
You don’t need fancy equipment or an expensive video crew, either. A smartphone and a well-lit area are enough to get started. If you’ve never made a video before, you can do a few practice videos first. You don’t have to post it until you create a video you’re happy with
To Sum It Up
Now you are familiar with the most effective off-page marketing methods. You can use these to drive more traffic to your website. Put these strategies into place one at a time and see which of them prove to be most effective for you. (Be sure to ask clients “how did you find me?” during your first conversation.)
If you have questions about these strategies or would like to save time by using our services to market your practice online, contact Coaching Websites today. We’d be more than glad to help.
You built your website, and now all you have to do is wait for the new clients to start calling and emailing to inquire about your services.
If you build it, they will come. Right?
Except that they don’t.
Blogging is an effective way to attract clients and stand out online. And it only requires a small time and financial commitment.
Your blog will also have long-term payoff, since it keeps working for you long after you’ve posted the conent. Blog content improves search engine optimization, builds authority with your visitors, and is share-worthy content for your social media pages.
Here are thirteen effective blogging ideas you can use to stand out online and create a library of helpful content for your visitors.
When was the last time you Googled your coaching practice or searched for it on social media?
Do you know what would show up if you did? Or what online reviews might say?
If you haven’t searched your own practice online in a while, or ever, we recommend you make time to do so in the next 24 hours.
Having a social media page for your business can help you connect and build trust with clients. It can also expand your business in ways that you might not be able to with a website alone.
We’ve written a few brief tips, along with our best resources, for using social media in your coaching business.
Social media is a great way to promote your coaching business and build community with your clients.
Here are some ways you can use social media in your coaching business.
By: Melody Gandy-Bohr
In an ad-heavy world, native advertising is a great way to advertise to potential clients.
Native ads blend in with the content on a given page. This provides users with a seamless online experience. With social media, native ads appear in a user’s feed in the same style and format as a social media post.
Here are three reasons why you should add native ads to your social media marketing strategy.