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Working in the coaching industry, you receive clients’ personal information on a regular basis.
This most often takes place via intake forms or by communicating with your clients over email.
Because of professional ethical guidelines, your clients’ personal information and communications must be kept secure.
The easiest way to keep them protected is to use secure forms, electronic signatures, and an encrypted email platform. These can often be integrated directly into your website.
Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for professionals to avoid engaging in digital marketing activities.
This includes responding to online reviews and other feedback. And because 89% of 35-54-year-olds trust reviews as much as personal recommendations, these reviews are a marketing channel you don’t want to neglect.
This blog includes a list of protected health information to help protect your digital marketing content and guidelines about how you can engage with clients while still protecting their privacy and your practice.
If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
HTTPS (Hypertext Transfer Protocol – Secure) is the foundation of almost everything we do on the web. The idea of clicking a link and being taken somewhere else is what started the web in the first place.
The technology that made this possible was HTTP. The secure version of this protocol (HTTPS) uses a secure certificate to verify the identity of the web server you want to access. Each certificate is unique and only one web server can use it.
Your browser uses this certificate to make sure that you don’t unknowingly access an “imposter” web server that could mislead you into giving it sensitive information. How do you make sure your clients are secure when transmitting information over your website?
There are two main ways that website companies use to protect your data while it’s traveling the web; HTTPS authentication and SSL encryption.
