If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
5 Ways to Improve Your Online Marketing in 2020
How to Get More From Search Engine Optimization
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new client is searching for a practice online.
Search engine optimization and organic search results are one of the most trustworthy ways to drive traffic to your website. But this is not the only way.
Online directory listings give you even more opportunities to stand out in search engine results. The most popular business directory is Google My Business.
The Coaching Marketing Playbook
In the past, many coaching clients came from word of mouth recommendations and traditional advertising. But today’s clients look for a new coach online and use services such as search engines, social media, and online directories.
As a result, modern coaching practices have caught on to the need for an online presence. Read on to see how you can win with online marketing. Compare these strategies with what you’re currently doing and you may find areas where you can become more effective.
Online Reviews for Coaches
84% of people trust online reviews as much as a personal recommendation from a friend or family member. But monitoring reviews can require a significant time commitment. Because of this, they can fall by the wayside.
Read this article to learn how you can revamp your reviews, then use them to improve your online reputation