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I’ve noticed on a few occasions that the customers who don’t have basic contact information on their websites are often the ones pointing out that they don’t get contacted very much.
When put that way, this problem might seem self-explanatory, but often we find ourselves reminding our customers the importance of starting from the basic and most important information.
Choosing the domain name for your website can be much like deciding on a name for your offspring. To help remove some of the pressure of this far-reaching decision, we would like to share some tips for obtaining the ideal domain name (website address) for your business.
Sit down, relax, stay awhile…
Rolling out the Welcome Mat to your site visitors is an art and requires some creativity. Color, layout, content, and other elements like embedded video and/or audio can all work together to give your site an intriguing feel that will make your visitors want to linger.
The second half of our Internet Futurism series will focus on the emerging technology of “Social Search.” Social search is the most significant change in the landscape of search since Google introduced the first generation of Page Rank more than a decade ago. Google won their dominance by creating an algorithmic search ranking system, and now they are reintroducing the human factor.
So what is social search? And why is it going to be so important?
In last month’s article on Search Engine Dominance we talked about the ever-changing landscape of the search market and whether Google was still undisputed king of search. We found that Google still controls the vast majority of traditional search engine market share, but that the Bing and Yahoo! search conglomerate was still managing to offer some competition. We ended with a discussion of the new vistas appearing over the horizon for the search engine market: Mobile Search and Social Search.
A lot has been made of the “Meta Keywords” for a website. In the SEO department, we get asked a lot about how the Meta Keywords section should be written, what it does and how much impact it has. I frequently find myself on the phone with a client and then find myself explaining that an SEO Review has a lot more to it than tweaking the Meta Keywords section of a website. Today, I would like to talk about site Meta Keywords and what impact they have on site visibility within search engines, as well as what we here at CoachingWebsites have learned about Meta Keyword behavior.
I remember when Gmail first came out. In addition to having a free, web-based email with a huge amount of storage, there was something else that marked a huge change in how email worked, at least for people around my age. I’m not sure if it was specifically because of Gmail, coincidentally timed, or in correlation of other factors, but something about Gmail coming out brought a level of seriousness to using email. A lot of my friends suddenly went from using a “screen name”, their online “handle”, a sort of nickname, to using an actual name. Specifically, [email protected] started sending emails as [email protected], and [email protected] became [email protected]. It wasn’t a complete transition, some of us always used our real name, and some of us never will, but there was a clear paradigm shift, at least in terms of email addresses.
A longer-than average blog with Rich, our Directory Listings Specialist
(who happens to have a BFA in fine art, and has won national awards as an advertising copywriter, so listen to him!).
I’m not even going to start with a clever lead in, I’m just going to say outright: you probably should have a photo of yourself on your website. A few of our customers have might have specific reasons, privacy-related or otherwise, in which they specifically don’t want their likeness, but if you can’t immediately think of a good reason not to, I suggest you get a good photo of yourself on your website.
We have recently become aware of a new variation on a classic check and wire-transfer scam, one specifically designed to target life coaches.
