Search Engine Marketing in 2017
Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year.
Focus on quality content
Search engine algorithms are becoming more intelligent every year. 2016 saw Google release RankBrain, an artificial intelligence system that aims to give users more relevant search results. By focusing on creating high-quality, informative content that solves real problems your clients experience, you’ll have the best chance of ranking well. Quality content also establishes you as an industry expert, making clients more likely to choose you.
Target the right keywords
Keywords have a huge role to play when it comes to SEM and SEO, particularly now that search engines are so focused on providing relevant results. When picking keywords to target, you should consider both volume and competition. High volume keywords are searched for regularly, so give you a better chance of reaching larger numbers of potential clients, but they can also be the most competitive. By incorporating niche keywords into your strategy, you’ll increase your chances of attracting clients who are interested in your service. Use keywords about specific services or issues you treat, rather than just keywords designating your broader field. Specific terms are less competitive and more targeted.
Make your marketing mobile-friendly
With a huge amount of web traffic now coming from mobile users, it’s absolutely essential that all of your marketing efforts are optimized for mobile. Responsive design is absolutely key to this. Sites which aren’t friendly to mobile devices may see a hit in their SEO rankings from lost traffic, and from Google’s mobile-first ranking policies.
Stay ahead of the curve and optimize your search engine marketing strategy by choosing the right keywords, creating high-quality content, and making sure that your site is mobile-friendly.