Displaying Content for Mobile Browsers
I’ve been seeing a lot of inquiries into mobile-friendly/mobile-optimized sites recently, so I’d like to establish our stance towards mobile browsing. The short of it is this: By most standards, our sites are mobile-friendly, and providing a dedicated mobile page (referred to by some in the tech community as “mobile optimization”) is becoming a progressively less attractive avenue for website designers to pursue.
Before we dive into why that’s the case, let’s clarify some of this technobabble: what do the terms “mobile-optimized” and “mobile-friendly” mean? Moreover, what is mobile browsing, and why does it matter?