If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new client is searching for a practice online.
Search engine optimization and organic search results are one of the most trustworthy ways to drive traffic to your website. But this is not the only way.
Online directory listings give you even more opportunities to stand out in search engine results. The most popular business directory is Google My Business.
HTTPS (Hypertext Transfer Protocol – Secure) is the foundation of almost everything we do on the web. The idea of clicking a link and being taken somewhere else is what started the web in the first place.
The technology that made this possible was HTTP. The secure version of this protocol (HTTPS) uses a secure certificate to verify the identity of the web server you want to access. Each certificate is unique and only one web server can use it.
Your browser uses this certificate to make sure that you don’t unknowingly access an “imposter” web server that could mislead you into giving it sensitive information. How do you make sure your clients are secure when transmitting information over your website?
There are two main ways that website companies use to protect your data while it’s traveling the web; HTTPS authentication and SSL encryption.
When it’s time to find a business or life coach, people don’t just search on Google. They also use online directories and business listings.
This obviously doesn’t mean that it’s not necessary to have a website or larger online presence. Your website will always be the foundation of your coaching practice. But it’s only one of many places clients come into contact with you online.
But before your website can help your clients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Go Beyond an Online Business Card and Build an Effective Online Presence
These days clients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.
But many coaching practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your coaching practice.