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Search engine optimization is a collection of factors that make your website more visible on search engines.
These search ranking factors are always changing. No one except those “on the inside” even knows what they all are. (Although Google has released an SEO starter guide).
We aren’t going to go through hundreds of search ranking factors in this article. But we’ll cover a few of the important ones that you can fix right away.
So where do we start?
As simple as it is may seem, basic contact information is often is overlooked on business websites and profile listings. The most important information can be summed up in: NAP.
Unfortunately, this doesn’t refer to the standard meaning of the word “nap.” We’re using some industry jargon; NAP: company’s name, address, and phone number.
We’ve talked to people who complained nobody contacted them through their website, only to see the website had no contact information!
A more common issue is that the NAP information is provided, but not consistently across all online profiles. Not using consistent NAP information can create variations of a business’ online identity, which makes it harder, in some cases impossible, for search engines and other sources to verify your information.
Ensuring that your business is easy to search for is especially crucial in this day and age, with so many businesses in so many databases.
Let’s look over the most important elements of your contact information that must be present anywhere you have an online profile.
A website is likely the first place potential clients will come into contact with your business. So, a high-quality website design is a serious requirement.
Many small businesses attempt to use budget web design solutions, but this is likely to damage the online face of your business in the long run.
You need a seasoned marketing company to help your business make the best first impression possible, preferably one with experience building websites for coaching businesses.
What are some signs that your website may be giving the wrong impression? Here are some website design mistakes to watch out for.
The devices we use to surf the web are no longer limited to “traditional” computers, like laptops and desktops. With the rise of smartphones, websites need to work just as cleanly on many different platforms to look good and perform well.
Websites designed to be ‘responsive’ do just that – they ‘respond’ to different screen sizes and dynamically adapt themselves to the needs of the visitor.
Here’s a quick overview of the advantages of responsive website design and how they can benefit your online presence.
SEO can be a significant financial investment for many businesses, so many clients ask us how long it takes to gain results with an SEO strategy.
It’s important to remember that SEO isn’t a set-it-and-forget-it addition to your website. It’s a long-term strategy.
For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.
Read on to learn more about the typical progression of results and what you can use to gain traction over time.
You’ve probably clicked on a website only to realize it didn’t have what you were looking for.
What did you do when you realized it didn’t meet your need?
You probably closed it and started looking somewhere else.
If this happens when clients visit your website, it will increase your bounce rate, which could harm your search rankings over time.
1.1 Trillion. This is the number of searches Google alone processes in a year. Of all these searches, millions are potential clients looking to find health, wellness, and life-improvement professionals. In fact, 80% of Internet users have searched for these kinds of topics online, making it the 3rd most popular online activity behind email and researching a product or service before making a purchase.
Since so many people are searching for help online, it is essential that you take control of your web presence and get your information in front of them. Think of getting to the top of Google (and other major search engines) as winning a race. It’s a process that takes time. You have to train, condition your body, and prepare to go the distance. Once the race has begun, you are well on your way to the finish line and recording your personal best!
Where’s Waldo? You know him, the goofy-looking guy in the red and white striped shirt and cap. Even though he’s often lost in the crowd you know exactly what to look for to find him. But what if, unbeknownst to us, Waldo got a makeover in every new puzzle? What if the red and white stripes were traded for blue and gold? Sure, after some hunting we might still be able to pick him out of the crowd, but would we be sure it was him? Would we recognize that signature Waldo style?
Those red and white stripes are looking pretty important now, aren’t they? The same principle comes into play when we search for things on the web. If your potential clients are searching for a specific term, you want to make sure you’ve used it on your site! But how do you know what those terms are that people are looking for?
When you sign up for a domain or start researching your domain, one thing becomes quickly clear; your domain name matters and having a keyword in your domain is often an aspect of Search Engine Optimization (SEO).
Just to define the term, a keyword can be considered any search word (or phrase) people will type into a search engine that you want to be a result for.
The role of a keyword in a domain is easy to overstate. That is, unless you’re contending for a word that doesn’t have a lot of competition, your use of a keyword in the domain is a single mote of sunshine streaming into a greenhouse — easily lost and having almost no noticeable impact.
We’ve all done it – we Google ourselves to try and see what information comes up, or where our business website appears in search results. That’s good! It can help you to position yourself. But are you searching for the same terms a client will search for? Are you searching for both the specialization AND the location you serve? If you are that’s great, as it gives you a more realistic diagnostic of how effectively your Search Engine Optimization is working for you! — but now – do the pages on your website reflect the information gained from your searches?
