No matter how established you are in the offline world, you need an online presence. Despite this, 46% of small businesses report not having a website (Clutch). There were three common reasons for this:
It’s no secret that content is number-one when it comes to SEO success. If you get your content right, you’ve created a solid foundation to support all of your other SEO efforts. Ask yourself, are you producing quality content? Do you provide a reason for people to spend more than a few seconds reading your pages? Do you offer something of substance to visitors, something useful and that they won’t find elsewhere?
When designing your business’s website, there are a number of things to bear in mind when it comes to attracting clients, maximizing your SEO ranking, and giving your office a strong online presence.
Cybersecurity: Three Basic Steps to Secure Your Business
With the dawn of the Internet, it’s more important than ever to keep your therapy practice safe from cyberattacks. Implement these three basic steps to help you keep your information safe from prying eyes.
Search Engine Marketing in 2017
Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year.
Do you know how well your website is performing? Website statistics can let you know how many people visit your site and how they interact with it. Drilling down into your website stats can help you to identify problems with your website and give you the information you need to design a more effective online marketing strategy. Here are a few basic stats that you should start paying attention to.
It’s indisputable that any small business needs a website in 2017. After all, more than 3.5 billion people currently use the internet, and your website acts as a digital business card that’s open 24 hours a day, 7 days a week. If you want to be visible where your potential clients are spending their time, having a website is a no-brainer.
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say that positive reviews make them trust a local business more?
If you run a practice or small business and you don’t have a website yet, you’re not alone. In fact, a recent study showed that about 46 percent of small businesses (those with less than 10 employees) don’t have a website for their company. If you own one of these small businesses, you’re missing out on an invaluable tool for growing and retaining a client base.