It’s a question that both business and consumers have been asking more than ever before.
Consumers are less willing to interact with unsecured websites. This concern with security has prompted Google to make big changes, too. Google is taking more steps to help people understand the need for a more secure internet.
Starting July 2018, Google will label all websites that don’t use secure connections as “not secure” in search results.
It’s estimated that over 70% of page one Google rankings are websites that use HTTPS (a secure web protocol). This indicates that Google will focus on what its users are looking for – security. If you don’t host your website on a secure server, consumers will be less willing to visit your website. Google will also likely penalize you in search results.