When designing your business’s website, there are a number of things to bear in mind when it comes to attracting clients, maximizing your SEO ranking, and giving your office a strong online presence.
Cybersecurity: Three Basic Steps to Secure Your Business
With the dawn of the Internet, it’s more important than ever to keep your therapy practice safe from cyberattacks. Implement these three basic steps to help you keep your information safe from prying eyes.
Search Engine Marketing in 2017
Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year.
Do you know how well your website is performing? Website statistics can let you know how many people visit your site and how they interact with it. Drilling down into your website stats can help you to identify problems with your website and give you the information you need to design a more effective online marketing strategy. Here are a few basic stats that you should start paying attention to.
It’s indisputable that any small business needs a website in 2017. After all, more than 3.5 billion people currently use the internet, and your website acts as a digital business card that’s open 24 hours a day, 7 days a week. If you want to be visible where your potential clients are spending their time, having a website is a no-brainer.
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say that positive reviews make them trust a local business more?
If you run a practice or small business and you don’t have a website yet, you’re not alone. In fact, a recent study showed that about 46 percent of small businesses (those with less than 10 employees) don’t have a website for their company. If you own one of these small businesses, you’re missing out on an invaluable tool for growing and retaining a client base.
1.1 Trillion. This is the number of searches Google alone processes in a year. Of all these searches, millions are potential clients looking to find health, wellness, and life-improvement professionals. In fact, 80% of Internet users have searched for these kinds of topics online, making it the 3rd most popular online activity behind email and researching a product or service before making a purchase.
Since so many people are searching for help online, it is essential that you take control of your web presence and get your information in front of them. Think of getting to the top of Google (and other major search engines) as winning a race. It’s a process that takes time. You have to train, condition your body, and prepare to go the distance. Once the race has begun, you are well on your way to the finish line and recording your personal best!
Looking for a cost effective and simple way to grow your practice? Social media is continuing to grow in popularity – and it doesn’t seem like the trend is going to end anytime soon. You already know how important it is to ‘connect’ with your clients, but maybe you don’t quite know HOW you effectively do this through Facebook, Twitter, LinkedIn – or any of the other channels out there.
There are endless social media resources available to you! With just 30 minutes a day focusing your attention to your online social media users and using these simple tips, you can build your online reputation.
Let’s say you went to a conference to determine what company you want to buy your office supplies/ uniform/ important business-related-item from. You met a lot of people and got their contact information, and when you came home, you sorted out the various materials they provided to decide who you want to do business with. What you’ve been given includes…