It’s still a way’s off, but there’s a new change coming for your business’s website in July of 2018.
How quickly your website loads on mobile devices will become a search ranking factor in Google’s search results.
Over 50% of clients now search for your business on a mobile device. Because Google wants to keep its users happy, slow-loading websites might rank lower in search results if they can’t keep up.
Is your business website mobile-friendly? If not, your search ranking might be penalized. And you don’t want to rank below another business in search results.
Clients Are Frustrated by Slow Websites
According to Google, 53% of website visitors will leave a website if it takes more than three seconds to load. This might sound impatient, but it’s the reality of how people use the web.
When people leave a website frustrated, they usually don’t come back.
If you want to prevent potential clients from leaving your website, simply give them what they’re looking for – a fast, responsive website design.
Give Clients a Positive Experience
You’ve probably had frustrating experiences trying to load a webpage on your phone that didn’t use responsive design.
The entire webpage gets crammed onto a small screen. You can’t read any of the text without a magnifying glass. It’s extremely difficult to click on navigation (and you have to hit the back button more than once because you accidentally clicked the wrong link).
That’s an example of a website that wasn’t designed with mobile devices in mind.
Responsive design prevents that frustrating experience because it’s designed to display correctly on any device – from a laptop to a tablet, to a smartphone.
Everything works the way it’s supposed to work. And not only that.
A Positive Experience Shows You Care
Having a fast and responsive website doesn’t only showcase your business online. It shows clients that you care about their entire experience with your business.
Your website is your first impression. When it’s fast, easy to use, and gives clients what they’re looking for, it shows you care.
A responsive website allows clients to have a positive experience from the moment they click on your website link on Google to the time they come in for their first appointment.
When they have a positive experience from beginning to end, they’ll be much more likely to stick with your business for the long term and will be glad to recommend your business to family and friends – increasing your referrals.
Is Your Business Ready?
Google will be updating its search algorithm to place more weight on webpage loading speed on mobile devices. Slow-loading pages might not only take a penalty in search results, but also frustrate clients.
When you give clients a positive experience, they have a higher chance of becoming long-term clients and recommending you to family and friends.
Is your business ready?
If you’re not sure or if you’d like to upgrade your website design to a responsive design, contact us today. We’re here to answer any questions you may have or to get you started.